Customer
Bumblebee
Conservation Trust
A mobile app with AR to explore the UK’s eight most common bumblebee species.
Android Android
iOS ios  
Project Overview
Promoting bumblebee conservation with an educational app created for the Bumblebee Conservation Trust.
What’s that bumblebee is an interactive app that helps people identify and explore the various bumblebee species in fun ways, like bringing a 3D bumblebee to their garden or living room using AR.
People can learn about bumblebees in detail, identify and compare the various species, explore in AR and share pictures.
UI-UX DESIGN Native ios & android development
UI-UX DESIGN
Native ios & android development
Design and implementation
Designed in the brand colours and visual language of Bumblebee Conservation Trust, we built an app that creates engagement and inspires curiosity.
01
Explore the world of
bumblebees
The app serves as an interactive guide to study the UK’s eight most common bumblebee species. Users can use the app to identify these species buzzing in their garden or local park.
Tail color
Bumblebees fall into three rough groups based on tail colour – white-tailed (includes off-white through to yellow), red-tailed, and ‘uniform-tailed’ bees.
Banding
Bumblebees fall into three rough groups based on tail colour – white-tailed (includes off-white through to yellow), red-tailed, and ‘uniform-tailed’ bees.
True or cuckoo bumblebee?
Bumblebees fall into three rough groups based on tail colour – white-tailed (includes off-white through to yellow), red-tailed, and ‘uniform-tailed’ bees.
02
Identify and compare
bumblebees
From kids to wildlife amateurs, anyone can explore the bumblebee species in detail using illustrations, images, maps and other information presented lucidly and minimally.
03
Explore bumblebees in AR
and sharing pictures
Bumblebees into one’s world via AR
The app takes fun and education to the next level by allowing users to bring the bumblebees into their worlds to study them in 3D, click pictures and share their version of the blended reality.
They got the look and the feel right. The branding was spot on from the get-go.
Initial engagement with the app and the response on social media has been positive. Thumbmunkeys Ltd was easy to get in contact with and worked quickly to release the platform in response to COVID-19. They supported their partners and worked hard to represent the organization properly.
Andy Benson
Senior Project manager
Result
Raising awareness about bumblebee conservation.
The population of bumblebees has declined, and the app plays its part in amplifying the conservation of these fascinating creatures.
Thousands of enthusiasts use the What’s that bumblebee app on Android and iOS to know more about bumblebees.